It’s no secret that social media has blown up all around the world drawing attention to not only those twenty-somethings sharing their activities with friends or teenagers posting “selfies,” but to companies using it as an effective marketing tool.
According to Hubspot, an innovative training company in online marketing, “Facebook captures 10% of all internet visits, with visitors spending an average of 28 minutes on the site. Even more revealing, 50% of Facebook Fans prefer brand pages to company websites”
And, that’s just Facebook. There are other various social media outlets that can expand your business even further by connecting you to clients you didn’t know were out there. Twitter, E-newsletters, and advertising through social media are all ways to get your name out.
When using social media to market your company, there are a few things you want to make sure of: create valuable content, use photos and videos, and use call-to-action.
The first step of creating valuable content is the most important to keep in mind when using all outlets. Think about it, when scrolling through your Facebook news feed, do you want to constantly pass by advertisement after advertisement from a company you are following? That would be an easy “de-friender.” Instead, create content that is helpful for your audience. Give them information they want to read.
The next step involves the featured content on your social media. It is a fact that people read posts with pictures or videos over the plain old text post. It catches the eye and makes your post more interesting.
The last step brings the package together. Instead of simply posting something, have the audience do something with the post. Whether it be a simple word scramble or a more engaging post like a contest, these types of posts engage the audience and make them feel a part of something.
All of this not only is good for posts on social media, but for marketing features such as email marketing. No one wants to get spam emails. Make your newsletter worth while and inviting.
For more information on a free consultation for social media management from Tecvar, contact us at 314-993-2999 or at email@example.com .