Consider the following situation: You are walking around the mall on a busy Saturday afternoon looking for a fancy watch for your spouse. Hundreds of stores have sale signs propped up all around the building. Salesmen approach you with special offers as you kindly decline. You walk through each jewelry store, take a quick glance at the watch options, and walk out. On your last stop into the final jewelry store, a gold watch glistens in the light as it catches your eye. You quickly go into the store to find that the price is $100 over your budget. The picture of that first glance enters your mind and you can’t say no.
What made you buy the watch? It’s first impression.
There is one very important statement to consider when it comes to your business and website: “You only get one chance to make a good first impression.”
We now live in a digital nation where companies around the world give first impressions through a computer. When any business or customer wants to find information on a product or corporation, they look to a website. The most important part of a website is its content, but just like the watch, a first impression is what makes or breaks the deal.
Did you know that it takes 20th of a second for people either stay on or leave your website after clicking on it? That means you have .5 milliseconds to draw people in and make them want to read your content. Appearance has everything to do with this statistic. This is why it is so important to have a great website.
There are many great web designs out there with great features. Here are some of the most important features that will help make your company’s website stand out:
- Simplicity-You want your website to be simple and easy to navigate. This will allow the reader to easily find what they need when going through your website.
- Color-Everyone likes color. It attracts attention and gives the reader a great feel for your company.
- Interaction-Your company’s website should be interactive. This means it should contain more than just words and pictures. Links are imperative when it comes to great web design.
Just as Kat Kocurek states in the Kinesis blog, there are exceptions to the saying “Don’t judge a book by its cover.” Your company’s website has everything to do with what is inside and, with the .5 milliseconds it takes to keep someone interested, it is crucial to have a great cover.